Promotion Sales in B2C Commerce Channel

Increase your sales volume with our Promotion Sales tool for B2C Commerce. Strengthen your promotional strategy by creating custom rules, targeting specific customer segments, and monitoring real-time performance. In results, this enables you to optimize your promotions using detailed metrics and clear analysis.

Promotion Sales CloudTPM

Promotion Sales in B2C Commerce Channel

Promotion Sales tool simplifies the creation, management, and tracking of promotional activities in SAP Commerce. It automates the process of deploying promotions to specific customer segments and provides up-to-date data on promotion performance, such as conversion rates, customer engagement, and the effect on revenue, allowing for quick changes.

Business benefits

Simplified Promotion Management

The tool enables users who use promotion management platforms to easily manage promotions directly on SAP Commerce. This reduces the need to switch between systems, making the process faster and more efficient, while ensuring all promotions are handled from a single location.

Real-Time Tracking

Monitor promotion performance in real time, ensuring quick adjustments and accurate insights into sales impacts.

Targeted Customer Segments

Manage dynamic customer segments, ensuring that promotions reach the right audience at the right time.

Business Process

/01

Promotion Creation

Input Details
Set the discount to 25% of the cart value and select a specific group of customers.

Promotion Definition
Use the API to create and publish the promotion for eligible customers.

/02

Segment Creation

Customer Criteria
Customers must have placed five orders over $200 to qualify for the promotion.

Segment Definition
Create a special group of customers based on order history to apply the promotion to eligible users.

/03

Storefront Log In

Customer logs in to the storefront
The customer logs in, adds products (e.g., chocolate) to the cart, and the promotion becomes visible in the pop-up and on the cart page.

/04

Promotion Visibility

Anonymous Users
Unregistered or anonymous users do not have access to this promotion. It is reserved for specific customers.

/05

Order Creation

Customer proceeds to checkout
The customer proceeds to the checkout, and the 25% discount is applied to their order.

/06

Promotion Tracking

Tracking in Google BigQuery
The promotion's impact and order details can be analyzed in Google BigQuery.

Dynamic customer segments

This solution enables dynamic segmentation of users based on the latest data. For example, it can create a dynamic segment of users who have made purchases worth $1,000 over the past 30 days. The segment can then be used to create a promotion specifically for these users, making it easier to reach frequent buyers, offer personalized discounts, and improve customer loyalty and retention.

Key Functions

Custom Segment Providers

Segments are created using specific criteria like recent orders, basket size, or amount spent.

Custom Rules

Businesses can define custom criteria for segment creation based on the number of days or orders, the amount spent, or product categories.

Businesses can define custom rules for segmentation, adjusting promotional strategies accordingly.

Flexible Creation

Segments can be created and customized through tools like SAP Commerce Cloud's Backoffice, Smartedit or API.

Release Promotions

This feature helps business set up complex promotional conditions, automatically applying discounts or offers when the conditions are met. Using SAP Commerce’s promotional engine ensures reliable operation. It helps to plan promotions based on specific customer behaviors, like bulk purchasing or frequent orders, making it easier to attract repeat customers. Automating this process saves time and strengthens marketing efforts by increasing the accuracy of promotional targeting.

Key Functions

Flexible Promotion Conditions

Promotions can be targeted to specific customer groups, product categories, or even individual customers based on pre-set conditions.

Cross-Platform Sync

Promotions are applied consistently across all platforms, ensuring the same discounts and offers are visible to all customers.

Scalable Discounts

You can set up tiered promotions, such as a higher discount for purchasing more items, which automatically adjusts based on the number of items in a customer’s cart.

Collect order data

Orders placed in the store are tracked for any applied promotions, and detailed data is sent to Google Analytics and Google BigQuery. This enhanced SAP Composable Commerce tracking system captures which promotions were used, how often, and by which customer groups. It helps to see which promotions lead to the most purchases, understand which customer segments respond best to certain offers, and easily adjust future campaigns based on up-to-date data. This improves planning and makes promotions more accurate.

Key Functions

Automated Data Capture

The system collects detailed information from each customer order, including product codes, quantities, prices and applied promotions, ensuring that all relevant data is stored.

Real-Time Data Processing

Order information is instantly available in the system’s data layer, allowing for timely processing and analysis.

External System Compatibility

The collected order data can be easily integrated with external systems, including Google BigQuery for advanced data analysis and Google Analytics for tracking customer behavior and performance metrics.

Generate reports

The data collected in Google’s analytics tools allows businesses to generate reports that track the performance of each promotion. For example, these reports can show how often promotion was used, calculate the total discount given, and compare it to the revenue generated by the promotion. This helps evaluate whether promotion was profitable, identify the most effective types of discounts (such as percentage-based or free shipping), and adjust future promotional strategies to increase profitability or customer engagement.

Key Functions

Customizable Reporting

The system allows for the creation of customized reports, which can analyze metrics such as sales performance, promotion impact, and customer behavior.

Advanced Analytics

Using tools like BigQuery, businesses can run complex queries to gain deeper insights into sales and marketing efforts.

Useful Reports

The reports are generated based on real-time data, providing businesses with up-to-date information on key performance indicators.

Promotion Integration API

Enables the managing and publishing of promotions and dynamic customer segments without interaction with administrative tools in SAP Commerce. It allows integration with SAP Commerce in the area of promotions and customer segmentation.

Key Functions

Real-Time Updates

Promotions can be created or updated and published to multiple channels and the synchronization is done automatically.

Flexible Management

The API supports multiple types of promotional actions, such as percentage discounts, fixed discounts, and free gifts.

120+ brands trusted us

UFA Ltd.

B2B Transformation in 12 Weeks. Tailored SAP Commerce with seamless integration.

Coca-Cola Hellenic Botteling Company

Fast-track Trade Management. Standard SAP functionalities in 25 weeks.

Porsche

SAP CRM Development, SAP CRM IC Implementation.

Wella

SAP Service Cloud Implementation for Efficient Complaint Management.

Pfleiderer

SAP Commerce Implementation and Integration with SAP ERP for B2B Online Store.

Unilever

SAP CRM TPM Prototype Implementation.

Continental

SAP CRM System Service Contract and Usage Base Billing Implementation.

Nestlé

SAP CRM TPM Implementation
Global Upgrade.

P&G

SAP CRM TPM Implementation. Comprehensive SAP ECC integration and system optimization.

Your Queries, Our Responses

Frequently
asked questions

In what business areas can NSP support us?

Retail execution management

Create a consistently positive customer experience in your store

‍

Promotion management

Increase revenue and market share - optimize the utilization of tools, strategies, and resources to promote a product

‍

Promotion optimization

Automate and streamline the planning, evaluation, and execution

‍

Pricing strategies

Determine and implement the most effective pricing strategy

‍

Field service management

Digitalize field service and optimize operations

‍

Return and complaint management

Minimize costs and understand customer needs

What technologies are in your portfolio?

SAP Commerce Cloud (B2B, B2C)
SAP Sales / Service Cloud
SAP Marketing
SAP Business Technology Platform (BTP) Development
SAP Business Process Automation
SAP S/4Hana
SAP ERP
SAP CRM

What is the delivery model and what benefits does it offer?

The delivery model involves 4 key points, it is focused on effective communication, continuous improvement, and clear roles and responsibilities.

‍

Team Preparation – named and fixed resources dedicated to the project
Knowledge Transfer & Alignment – onboarding, getting to know each other, common calendar, common knowledge
Service Delivery – SLA, daily standups routine, JIRA ticketing, priorities
Retrospective – every 3 weeks joint improvement session

Can I work with you if I’m not a big brand?

Many of SAP products are targeted to medium and large companies, however we do not restrict ourselves with company size and we always treat seriously and professionally any cooperation proposals.

How can I get an estimation of service implementation?

Most projects are estimated individually. Please contact us to request an estimate for one of our ready-to-go packages, or to schedule an assessment phase. The assessment phase includes a workshop to evaluate the development stage and define the project scope, followed by planning sessions for time and cost estimation, and ends with a solution presentation workshop.

How the implementation process looks like ?

Assessment Phase

‍

Workshop – to assess development stage
Scope Definition
Time estimation
Cost estimation
Solution presentation workshops

‍

Delivery

‍

Introduce teams and establish communication channels
Discuss project goals, requirements, and timelines
Requirements Development

‍

Testing

‍

Prepare Test scenarios and Test Cases
User Acceptance Tests

‍

Go-Live

‍

Move solution from development to other tenants in the landscape
Support during deployment to Production

‍

Post-Go-Live

‍

Prepare and handover documentation
Optional post-go-live support as an additional service

Can I request a proof of concept?

Yes, to request a proof of concept of our services simply fill out the contact form available on our website. Once you've submitted the form, we will schedule an assessment phase where workshops will be conducted, and the functional requirements of the PoC will be discussed.

How can I contact NSP?

Make a call: +48 604 279 798
Send an email: contact@nsp.biz.pl
Contact via LinkedIn with CEO Bartosz Szumiel

‍

Need advice?
Talk to our experts

Our team of experts is here to help. Schedule a consultation today and let's discuss how we can elevate your business to new heights.