Cloud Trade Promotion Optimization

Our goal in implementing Cloud Trade Promotion Optimization for our clients is to help optimize their trade promotions and make the process more efficient. This allows for better decision-making and more accurate assessments of promotional outcomes.

CloudTPMCloudTPO
Table of contents
Overview
Post-evalutation
Baseline
Annual Sales Plan
Return of Investment
Recommended Price

Cloud Trade Promotion Optimization

NSP's Cloud Trade Promotion Optimization (TPO) is an advanced solution built on Business Technology Platform. Using machine learning capabilities provided by Google Cloud, it offers powerful tools to report and optimize trade promotions. The application consists of a set of microservices, each dedicated to different aspects of the trade optimization process, providing comprehensive support from evaluation to execution.

Image presents launchpad - control center of CloudTPM. There are 7 square tiles for features: Teritory, Promotions, Marketing Calendar, Customer Invoice, Fund, Fund Plan, Overview

Business benefits

Precise Decision-Making

Make better decisions with accurate data. Use reliable data analysis to support your business decisions, helping you choose the best strategies based on facts, not guesses.

Make better decisions with accurate data. Use reliable data analysis to support your business decisions, helping you choose the best strategies based on facts, not guesses.

Cost Savings

Reduce costs by eliminating wasteful promotions. Identify and eliminate ineffective promotions, helping your business save money and focus on what actually works.

Reduce costs by eliminating wasteful promotions. Identify and eliminate ineffective promotions, helping your business save money and focus on what actually works.

Increased Revenue

Increase sales through effective planning. Plan and manage promotions carefully to help raise your sales and overall revenue.

Increase sales through effective planning. Plan and manage promotions carefully to help raise your sales and overall revenue.

Time Savings

Spend less time on repetitive tasks. Automate calculations and reporting to make daily work easier and quicker.

Spend less time on repetitive tasks. Automate calculations and reporting to make daily work easier and quicker.

Improved Forecasting

Forecast more accurately. Use better forecasting to manage inventory and predict sales, which helps in planning ahead.

Forecast more accurately. Use better forecasting to manage inventory and predict sales, which helps in planning ahead.

Faster Market Response

Adjust quickly to changes in the market, helping your business stay relevant and competitive.

Adjust quickly to changes in the market, helping your business stay relevant and competitive.

Post-evaluation

Allows users to quickly verify promotion data based on a multitude of search criteria. All KPIs and promotion dimensions can be verified in one centralized location and presented as a report.

Post-evaluation dashboard from nsp4cloud.com showing promotion data visualizations. The interface includes search and filter options for territory, customer, and sales date. Visualizations include a pie chart for planned sales, a bar graph displaying ROI, planned net revenue, and costs for different promotions, and a bar chart for uplift volume across various promotion IDs. The tool allows users to verify promotion KPIs and dimensions in one centralized location.

Key Functions

Data Analysis and Visualization

A variety of charts are available to help users easily identify the most effective promotions as well as those that are underperforming.

A variety of charts are available to help users easily identify the most effective promotions as well as those that are underperforming.

Customization and Flexibility

Customize according to specific needs, such as selecting data in tables, rearranging the presentation order, moving widgets, and hiding charts.

Customize according to specific needs, such as selecting data in tables, rearranging the presentation order, moving widgets, and hiding charts.

Comprehensive Data Verification

Verify promotion data using multiple search criteria. All KPIs and promotion dimensions can be reviewed in one centralized location and presented in a report format.

Verify promotion data using multiple search criteria. All KPIs and promotion dimensions can be reviewed in one centralized location and presented in a report format.

KPI and Metric Evaluation

A range of metrics and KPIs is provided, enabling evaluation and summary of promotions.

A range of metrics and KPIs is provided, enabling  evaluation and summary of promotions.

Data Export

Export tabular data to Excel for further analysis and reporting outside of the application.

Export tabular data to Excel for further analysis and reporting outside of the application.

Baseline

Decide the value of the baseline based on your data, data from the retailer or other external sources. The baseline is calculated automatically, based on the plethora of possible algorithms, and than can be edited manually if needed.

Baseline forecasting dashboard from SAP, showing a line graph comparing Linear-TensorFlow and Regular forecasting methods over a year. The graph displays percentage changes from January to December. Below the chart, there's a table with baseline data for Carrefour’s chocolate products for 2024, including product ID, month, baseline volume, and baseline amount in USD. Users can switch forecasting methods and manually edit baseline values based on data from multiple sources or algorithms.

Key Functions

Dual-Mode Planning

Easily switch between volume and amount views.
Users can view and plan data in two ways: by quantity (volume) or by money (amount). This helps in planning both the number of items and their financial value accurately.

Easily switch between volume and amount views.
Users can view and plan data in two ways: by quantity (volume) or by money (amount). This helps in planning both the number of items and their financial value accurately.

Baseline Planning

Plan and edit baseline values.
Users can start and change the baseline values directly in the app, whether they are working with quantities or amounts. This helps keep all planning numbers up to date.

Plan and edit baseline values.
Users can start and change the baseline values directly in the app, whether they are working with quantities or amounts. This helps keep all planning numbers up to date.

Scenario Management

Create and manage different planning scenarios.
Users can create different scenarios, like "Planning" or "Optimistic Planning." They can start new ones or copy existing ones, making it easy to compare different plans and outcomes.

Create and manage different planning scenarios.
Users can create different scenarios, like "Planning" or "Optimistic Planning." They can start new ones or copy existing ones, making it easy to compare different plans and outcomes.

Automatic Uplift Calculation

Uplift values update automatically. When users update the baseline, the app automatically calculates and updates the uplift, which is the difference between planned sales and the baseline. This saves time and ensures calculations are accurate.

Uplift values update automatically. When users update the baseline, the app automatically calculates and updates the uplift, which is the difference between planned sales and the baseline. This saves time and ensures calculations are accurate.

Linked Baseline Adjustments

Baseline in one mode adjusts the other. If a user changes the baseline in volume mode, the amount mode is automatically updated, and vice versa. This ensures consistency between different types of data.

Baseline in one mode adjusts the other. If a user changes the baseline in volume mode, the amount mode is automatically updated, and vice versa. This ensures consistency between different types of data.

Data Export

Export data to Excel. Users can easily export all their planning data to an Excel file for further analysis or sharing with others. This makes it simple to work with the data outside of the app.

Export data to Excel. Users can easily export all their planning data to an Excel file for further analysis or sharing with others. This makes it simple to work with the data outside of the app.

Annual Sales Plan

Allows the user to plan the promotional volume based on the data from S/4HANA, or other systems gathered in Google Cloud Big Query. Used during the yearly, quaterly or monthly planning.

Annual Sales Plan dashboard from SAP, displaying a line chart comparing planned sales for 'Optimistic' and 'Regular' scenarios throughout the year. The chart tracks sales data from January to November. Below the graph, a table outlines product details, including dark chocolate and milk chocolate categories, baseline sales, uplift values, planned sales, and last year's sales for each month. The user can switch between sales planning modes, view data by units or amounts, and filter by product, territory, and customer. This tool integrates data from SAP S/4HANA and Google Cloud Big Query for yearly, quarterly, or monthly planning.

Key Functions

Line Chart for Planned Sales

Visualize planned sales trends across the year.
This chart compares monthly planned sales with last year’s performance, offering a clear visual of how sales are expected to progress. Users can hover over or click on specific points to see detailed values for each month, allowing for precise tracking of sales performance over time.

Visualize planned sales trends across the year.
This chart compares monthly planned sales with last year’s performance, offering a clear visual of how sales are expected to progress. Users can hover over or click on specific points to see detailed values for each month, allowing for precise tracking of sales performance over time.

Bar Chart for Top 10 Products

View top 10 products with the highest uplift. This bar chart highlights the top 10 products with the highest uplift in either sales volume or value, with an option to view the lowest uplift as well. The exact values are displayed on the bars, and product names are listed beside them, enabling users to quickly identify both top and underperforming products.

View top 10 products with the highest uplift. This bar chart highlights the top 10 products with the highest uplift in either sales volume or value, with an option to view the lowest uplift as well. The exact values are displayed on the bars, and product names are listed beside them, enabling users to quickly identify both top and underperforming products.

Donut Chart for Baseline and Uplift

Analyze the difference between the baseline and uplift. This chart visually presents the proportion of total baseline sales versus uplift across different product categories. Hovering over any section reveals detailed information for better understanding.

Analyze the difference between the baseline and uplift. This chart visually presents the proportion of total baseline sales versus uplift across different product categories. Hovering over any section reveals detailed information for better understanding.

Pie Chart Showing Sales Allocation

Analyze the distribution of sales by product category.
This pie chart provides a clear representation of how different sales metrics, such as baseline, growth or projected sales, are distributed across product categories. Users can focus on a specific month or view totals for selected periods. Moving the cursor over any section reveals detailed values for further information.

Analyze the distribution of sales by product category.
This pie chart provides a clear representation of how different sales metrics, such as baseline, growth or projected sales, are distributed across product categories. Users can focus on a specific month or view totals for selected periods. Moving the cursor over any section reveals detailed values for further information.

Return of Investment

Verify the ROI based on the chosen filters. Analyze if the promotions are cost effective, see the most and least optimized promotional activites in simple to understand manner.

A screenshot of an SAP TPO (Trade Promotion Optimization) interface showing promotion ROI (Return on Investment) analysis. The interface includes filters for date, product, territory, and customer, with options selected for Auchan and territory T-000001. A summary section shows a 65% ROI, with 930,000 CAR volume, 580,000 USD amount, and 45 days duration. Below, two promotions for Auchan are displayed with their respective ROIs (68% and 65%), customer numbers, costs, planned units sold, and planned net revenue for the product category 'Chocolate.

Key Functions

Promotion Search

Easily search for promotions using their unique identifiers. Find detailed promotion data by entering a promotion ID. The system instantly retrieves all relevant details such as dates, products, and key financial figures, allowing you to quickly analyze performance in one place.

Easily search for promotions using their unique identifiers. Find detailed promotion data by entering a promotion ID. The system instantly retrieves all relevant details such as dates, products, and key financial figures, allowing you to quickly analyze performance in one place.

Date and Territory Filtering

Filter promotions by date range and region. Refine your promotion search by choosing specific dates and territories. The filtered promotions are presented with comprehensive information, helping you focus on the most relevant campaigns for deeper insights.

Filter promotions by date range and region. Refine your promotion search by choosing specific dates and territories. The filtered promotions are presented with comprehensive information, helping you focus on the most relevant campaigns for deeper insights.

ROI Visualization

Visualize ROI with intuitive color-coded charts. Instantly see the success of each promotion with clear, color-coded ROI indicators. Promotions with a high ROI are highlighted in green, while lower-performing ones are marked in red, making it easy to spot trends and act accordingly.

Visualize ROI with intuitive color-coded charts. Instantly see the success of each promotion with clear, color-coded ROI indicators. Promotions with a high ROI are highlighted in green, while lower-performing ones are marked in red, making it easy to spot trends and act accordingly.

Summary Reporting

Access a comprehensive summary of selected promotions. Review aggregated data for all selected promotions in a summarized format. This includes total planned sales, revenue, and overall ROI, giving you a complete overview of campaign performance.

Access a comprehensive summary of selected promotions. Review aggregated data for all selected promotions in a summarized format. This includes total planned sales, revenue, and overall ROI, giving you a complete overview of campaign performance.

Recommended Price

This app allows to decide what should be the recommended price of the product for the retailer based on the reference historical data. Change the prices and verify, how it will impact other KPIs.

A screenshot of an SAP interface showing recommended pricing analysis for a product. Filters for year, month, product, territory, and customer are visible, with 2022, April, May, and territory T-000001 selected. A line chart compares 'Optimistic' and 'Regular' pricing scenarios across months, with blue and orange lines representing each scenario. Below, a table shows key metrics like uplift amount, COGS (Cost of Goods Sold), previous year sales, recommended price, and ROI (Return on Investment) for two pricing options, displaying ROI percentages (27% and 29%) with red indicators.

Key Functions

Retail Price Planning

Plan and edit the retail price for each month. Users can start planning by setting the retail price for different months. They can click on the price field to edit and adjust the retail price, which helps in aligning pricing strategies with business goals.

Plan and edit the retail price for each month. Users can start planning by setting the retail price for different months. They can click on the price field to edit and adjust the retail price, which helps in aligning pricing strategies with business goals.

Scenario Management

Create and manage different planning scenarios. Users can create different scenarios like "Planning" or "Optimistic Planning." They can start new scenarios from scratch or clone existing ones. This feature allows for flexibility in testing and comparing different pricing strategies.

Create and manage different planning scenarios. Users can create different scenarios like "Planning" or "Optimistic Planning." They can start new scenarios from scratch or clone existing ones. This feature allows for flexibility in testing and comparing different pricing strategies.

Automatic ROI Calculation

ROI updates automatically with price changes. When users change the recommended price, the app automatically recalculates the Return on Investment (ROI). This helps in understanding the financial impact of pricing decisions instantly.

ROI updates automatically with price changes. When users change the recommended price, the app automatically recalculates the Return on Investment (ROI). This helps in understanding the financial impact of pricing decisions instantly.

Historical Data Reference

View last year's sales data for comparison. Users can see the sales data from the previous year, which is automatically pulled from the system. This helps in making informed decisions by comparing current plans with past performance.

View last year's sales data for comparison. Users can see the sales data from the previous year, which is automatically pulled from the system. This helps in making informed decisions by comparing current plans with past performance.

Cost and Promotion Tracking

Track costs and promotions easily. The app displays the Cost of Goods Sold (COGS) and promotion costs. These are calculated automatically based on the difference between the list price and the recommended price, providing a clear view of profitability.

Track costs and promotions easily. The app displays the Cost of Goods Sold (COGS) and promotion costs. These are calculated automatically based on the difference between the list price and the recommended price, providing a clear view of profitability.

Data Export

Export data to Excel. Users can export all their pricing and planning data to an Excel file, making it easy to share and further analyze the information outside the application.

Export data to Excel. Users can export all their pricing and planning data to an Excel file, making it easy to share and further analyze the information outside the application.

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Your Queries, Our Responses

Frequently
asked questions

In what business areas can NSP support us?

Retail execution management

Create a consistently positive customer experience in your store

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Promotion management

Increase revenue and market share - optimize the utilization of tools, strategies, and resources to promote a product

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Promotion optimization

Automate and streamline the planning, evaluation, and execution

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Pricing strategies

Determine and implement the most effective pricing strategy

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Field service management

Digitalize field service and optimize operations

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Return and complaint management

Minimize costs and understand customer needs

What technologies are in your portfolio?
  • SAP Commerce Cloud (B2B, B2C)
  • SAP Sales / Service Cloud
  • SAP Marketing
  • SAP Business Technology Platform (BTP) Development
  • SAP Business Process Automation
  • SAP S/4Hana
  • SAP ERP
  • SAP CRM
What is the delivery model and what benefits does it offer?

The delivery model involves 4 key points, it is focused on effective communication, continuous improvement, and clear roles and responsibilities.

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  • Team Preparation – named and fixed resources dedicated to the project
  • Knowledge Transfer & Alignment – onboarding, getting to know each other, common calendar, common knowledge
  • Service Delivery – SLA, daily standups routine, JIRA ticketing, priorities
  • Retrospective – every 3 weeks joint improvement session
Can I work with you if I’m not a big brand?

Many of SAP products are targeted to medium and large companies, however we do not restrict ourselves with company size and we always treat seriously and professionally any cooperation proposals.

How can I get an estimation of service implementation?

Most projects are estimated individually. Please contact us to request an estimate for one of our ready-to-go packages, or to schedule an assessment phase. The assessment phase includes a workshop to evaluate the development stage and define the project scope, followed by planning sessions for time and cost estimation, and ends with a solution presentation workshop.

How the implementation process looks like ?

Assessment Phase

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  • Workshop – to assess development stage
  • Scope Definition
  • Time estimation
  • Cost estimation
  • Solution presentation workshops

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Delivery

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  • Introduce teams and establish communication channels
  • Discuss project goals, requirements, and timelines
  • Requirements Development

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Testing

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  • Prepare Test scenarios and Test Cases
  • User Acceptance Tests

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Go-Live

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  • Move solution from development to other tenants in the landscape
  • Support during deployment to Production

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Post-Go-Live

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  • Prepare and handover documentation
  • Optional post-go-live support as an additional service
Can I request a proof of concept?

Yes, to request a proof of concept of our services simply fill out the contact form available on our website. Once you've submitted the form, we will schedule an assessment phase where workshops will be conducted, and the functional requirements of the PoC will be discussed.

How can I contact NSP?
  • Make a call: +48 604 279 798
  • Send an email: contact@nsp.biz.pl
  • Contact via LinkedIn with CEO Bartosz Szumiel

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